Online marketing is a complex but at the same time very precise instrument for reaching your target group. The advantage is that information about your target group is immediately available on the web. This enables you to consistently tailor your offer according to the customer and market requirements and to reach your goals more efficiently. I will be pleased to help you with the various tasks.
What are the appropriate keywords / topics for your goals or target group? I can analyse your customer profiles and create the appropriate list of keywords as well as an analysis of your competitors based on your business model.
As your customers are already looking for a specific offer via search engines, you have to position yourself as the ideal vendor. To achieve this, your website as well as your search engine position has to be optimized. I am at your disposal in the various steps of the optimization process.
With search engine advertising you can attract attention. The advertising campaigns can be tailored to the target group. I can help you improve your online presence and thus the number of visitors on your website.
With the classical banner marketing you can reach a very high range in your target group. Here you can connect image campaigns to performance goals. Be it campaign planning or media procurement, I will help you with the design of your campaigns individually.
Use the diverse information about the usage of your web offerings to approach your target group even more specifically and generate more revenue. In the process of conversion rate optimization (CRO) I will help you find the weak spots and measures to improve the revenue potentials.
Social networks such as Facebook, Google+ or Twitter are the ideal medium to communicate and interact with the target group. Use social media yourself if it suits your product and philosophy and if you want to get in contact with your target group. I will help you create a good strategy and find the proper channels.